BEHIND THE BRAND

Meet Louie, the world’s tiniest connoisseur of luxury and chaos. This regal long-haired mini Dachshund has a taste for only the finest in life—herringbone rugs, toile wallpaper, and a perfect array of designer throw pillows that he guards like treasures in an ancient tomb. When he's not patrolling the estate for unwelcome squirrel intruders (RIP Peanut), he's busy chasing rocks with a fierce intensity, as though each one could be the crown jewel he's destined to retrieve. In between pursuits, Louie lounges on his curated pillow throne, surveying his kingdom with all the dignity of a pint-sized aristocrat.